Real Madrid and Mahou.
More than a century walking side by side
United by greatness, forging history with every step, with every victory.
Two icons that have grown hand in hand in the same city, inspiring millions and proving that excellence is not a destination, but a journey we share.
Because when passion meets tradition, something greater than an alliance is born:
an eternal symbol of resilience, leadership, and devotion to what we do.
Mahou is Nº1 beer brand in Spain
Market Leadership in Volume
According to Nielsen, Mahou is the nº1 brand in Spain. Mahou holds a 15,3% market share TAM May 25`
(Off Trade, Total Market, Beer Spain).
BEER Leaders (alc. content) Volume Shares – Organised Food Retail On+Off
Source: Nielsen Spain. Total Market. MAT May`25
Maintaining leadership throughout the years
Mahou has been the leading beer brand in the Spanish market throughout the years, consistently outperforming competitors in both volume and preference.
Source: Nielsen Spain. Total Market. Mahou market share 2020-2025
